HERSHEY, Pa., March 21, 2013 /PRNewswire/ -- Recent activities at the Hershey's ® Chocolate World ®Attraction in Hershey, Pa., continue to raise questions among employees and visitors alike. Some changes are being made to the popular destination, as dozens of workers have been clocking overnight hours to install state-of-the-art technology. Details surrounding the project remain scarce, as rumors of a new experience complete with sweet stars continue to grow louder and spread across the country. To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/mysterious-activities-at-hersheys-chocolate-world-spark-speculation-of-new-experience-199380141.html "I can't reveal too much, but what I can say is the new experience is one-of-a-kind and will take viewers to another dimension," said a source from inside the Hershey's Chocolate World Attraction, who only agreed to speak on the condition of anonymity, "and we've taken extra care to ensure visitors will not have the same experience twice." No official details have been announced to date, but clues are beginning to pile up that may help visitors decode what's to come. This video was just found on the premises, with a mysterious note signed only with an "H." Hershey's will share breaking developments as clues are discovered throughout March 2013. Fans are invited to share their findings, theories and guesses about the new experience on the Hershey's Chocolate World Attraction Facebook page. About the Hershey ExperienceThe Hershey Experience is the direct-to-consumer and experiential marketing division of The Hershey Company including Hershey's Chocolate World Attractions in Hershey, Pennsylvania; Times Square; Chicago; Niagara Falls, Canada; Shanghai, China; Dubai and Singapore. The Hershey Experience also includes Hershey's Licensed Food and Merchandise and Hershey's e-commerce initiatives. Hershey's Chocolate World Attraction in Hershey, Pennsylvania is the flagship experience for The Hershey Company and is the most visited corporate visitor experience in the world, featuring Hershey's Great American Chocolate Tour ® ride, Hershey's Create Your Own Candy Bar attraction, Hershey's Chocolate Tasting Adventure™ attraction and the largest selection of Hershey's products found anywhere. HersheysStore.com is the online destination for unique chocolate products, gifts, apparel and collectibles. In addition, The Hershey Experience operates retail and e-commerce businesses for Hershey's premium brands including Scharffen Berger, Dagoba and Mauna Loa brands. About The Hershey CompanyThe Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 12,000 employees. With revenues of more than $6 billion, Hershey offers confectionery products under more than 25 brand names, including such iconic brands as Hershey's, Reese's, Hershey'sKisses, Hershey'sBliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the United States and Canada. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities.