NEW YORK, March 21, 2013 /PRNewswire/ -- SNAP Interactive, Inc. ("SNAP") (OTCBB: STVI), creator of the AYI.com social dating application on the Facebook platform, today announced that is has retained SpecOps Communications, a strategic communications firm, to provide SNAP with media and digital relations activities. Retaining SpecOps Communications reflects SNAP's desire to secure strategic high profile media coverage as a means to drive increased visibility among key audiences and targeted communities. (Logo: http://photos.prnewswire.com/prnh/20111101/NY96955LOGO-b ) "We are excited to be working with SpecOps Communications," said Cliff Lerner, SNAP's President & CEO. "We felt it was extremely important to bring in a team that uniquely understood where we were and where we need to be." Adam Handelsman, President and founder of SpecOps Communications, states, "We are thrilled to be working with SNAP and it is exciting to see firsthand how much this company has evolved since I first met them in 2005." About SpecOps CommunicationsSpecOps Communications is a full-service media and digital communications firm dedicated to delivering precision accuracy and actionable results. The company is modeled on the concept that specialized teams of highly-trained professionals can achieve results in a superior, more efficient and cost-effective manner than the slow, conventional, departmentalized albatrosses burdened in red-tape and layers of oversight. With experience is rooted on both the client-side and agency worlds, SpecOps client's from Fortune 100s to start-ups can expect a unique perspective built on the ability to listen, communicate and implement programs designed around specific goals and objectives. SpecOps strives to continuously put forth a media-centric philosophy with the core intention of reaching, impacting and influencing pre-identified audiences, all while harnessing an insider's understanding of today's evolved media landscape. For more information visit www.SpecOpsComm.com. About SNAP Interactive, Inc. SNAP Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms. SNAP's flagship brand, AYI is one of the largest social dating applications on the Internet with millions of monthly active users on the Facebook platform, and offers a completely integrated Facebook, iPhone, Android and Web application. SNAP was recently ranked the 36th Fastest Growing Company in North America on Deloitte's 2012 Technology Fast 500™. For more information, please visit http://www.snap-interactive.com, its blog at http://devblog.snap-interactive.com, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive. The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.