BEIJING, March 21, 2013 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has signed a software licensing contract and an implementation service contract with New Hua Du Supercenter Co., Ltd. (SHE: 002264) ("New Hua Du"), one of the largest companies principally engaged in hypermarkets, supermarkets and department chain stores in Fujian Province. With more than 123 stores, including 114 supermarkets, 8 department stores and 1 integrated mega store, New Hua Du's operations are predominantly located in the southeast part of China, around Fujian province, and business coverage also extends to other populous regions, including Shanghai, Jiangsu, Zhejiang and Guangdong. The Company listed on the Shenzhen Stock Exchange in 2008, and recorded sales of RMB 6.6 billion in the 2012 fiscal year. New Hua Du signed with eFuture to support its IT infrastructure needs following the rapid growth of its operations. eFuture will provide its Point of Sale and Enterprise Resource Planning ("POS-ERP") R2011 and a series of other supporting systems, such as their smart card and reporting system, to all New Hua Du's stores starting March 2013, and plan to complete this project by the end of 2013. eFuture's software products and service delivery team will assist New Hua Du in streamlining its operational systems, for example with its merchandise management process and billing system. Mr. Adam Yan, Chairman and Chief Executive Officer of eFuture, said, " New Hua Du has been looking for an IT services partner that can help them enhance operational efficiencies through better use of technology and systems, and we are very pleased to welcome them as our new client. We are fully committed to supporting its current business and its future expansion in more tier two and three cities in China. We remain committed to our vision to grow with our clients, as we meet the needs of the consumer market and gain market shares nationwide."