Revolution at Apple must occur with something new. That something new could replace something that exists inside or outside of Apple or it might be something entirely new and novel. A brand new product. Or such a major improvement on something already out there -- like iPod, iPhone and, to some extent, iPad were -- that it's as good as new.

So the bullishness associates with the reality that Apple's current line of products does not have to and should not change. I hold out hope that all of the noise about evolution vs. revolution will not cause Tim Cook to keep fixing things that are not broken. At the same time, I hope Cook understands that we absolutely do need a revolution at Apple. Without one, it's not gonna be alright. That's where the bearishness comes in.

-- Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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