SOUTH SAN FRANCISCO, Calif., March 21, 2013 (GLOBE NEWSWIRE) -- Envivio (Nasdaq:ENVI), a leading provider of software-based live and on-demand multi-screen video processing and delivery solutions, today announced that Wasu Media Group, a cable and new media service provider in Huangzhou province, China, has selected Envivio Muse™ transcoders on the 4Caster™ appliance for its cable and multi-screen services. Today, the service supports transcoding of MPEG-2 to MPEG-4 AVC (H.264) for DVB-C video services delivered to 800,000 subscriber homes in Huangzhou, and will be extended to support multi-screen and over-the-top (OTT) TV in the near future. In addition to its cable TV service, Wasu Media Group operates China's largest digitalized content pool, offering millions of hours of digital media content resources for interactive TV, mobile TV and Internet TV applications. Leading communication operators including China Telecom, China Mobile and China Unicom utilize Wasu Media Group's services for new media. This innovative company is also pioneering cloud-based media strategies, and runs the National Digital Television Open Laboratory under contract from the State Administration of Radio Film and Television (SARFT). Envivio was selected by Wasu Media Group because of its flexible, software-based architecture and outstanding video quality. The Envivio encoders support the full spectrum of video codecs and adaptive bit-rate formats, while providing additional value-added features for operators that allow them to optimize traditional TV and new multi-screen services. "Wasu Media Group's deployment of Muse encoders to support traditional DVB-C cable TV today and extending the service to support multi-screen in the future is a perfect example of the benefits of our converged architecture," said Julien Signes, Envivio's president and CEO. "Operators can easily upgrade our software-based products to support both traditional and new services on any screen."