Canon’s New PowerShot SX280 HS Digital Camera Offers A Super 20x Optical Zoom, Wireless Connectivity And GPS Technology

Fusing portability with high-quality image technology, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new 12.1-megapixel PowerShot SX280 HS Digital Camera with built-in Wi-Fi® technology and an impressive 20x Optical Zoom lens. Amazingly compact, the PowerShot SX280 HS digital camera is the first Canon camera to feature Canon’s DIGIC 6 Image Processor, the most advanced processor to date, delivering incredible detail and fast continuous shooting performance.

“Canon recognizes the importance of capturing the highest quality images possible and sharing them instantly and easily,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “The PowerShot SX280 HS Digital Camera with its impressive features provides users the resources to shoot in almost any situation and the creative tools to help capture their vision.”

Share Great Images Wirelessly

The PowerShot SX280 HS digital camera’s Wi-Fi® connectivity offers users connectivity options to share their beautiful images. With the download of the free Canon CameraWindow app 1 from an Android TM or IOS® store, users can connect to both iOS® or Android TM smartphones and tablets 2 to wirelessly transfer photos and videos from their camera to their device. This camera also has the ability to connect directly to social networking sites and to Canon’s iMAGE GATEWAY 3, making photos easily accessible and ready to share. In addition, the PowerShot SX280 HS digital camera has the ability to connect wirelessly to computers, select PowerShot wireless cameras, and wireless PictBridge 4 compatible printers, such as the PIXMA MG6320 and MG5420 Wireless Photo All-In-One printer models.

Powerful and Versatile 20x Optical Zoom Lens

Providing users the ability to capture images with stunning quality, the PowerShot SX280 HS digital camera features a 25mm wide angle lens and impressive 20x optical zoom (up to 500mm) providing versatility in a pocket–sized camera. At wide angle, the PowerShot SX280 HS digital camera is ideal for capturing lasting memories of family and friends at get-togethers as well as stunning landscapes. The lens’ super telephoto reach allows photographers to bring subjects in close and is perfect for capturing images at sporting events, distant nature scenes and wildlife in their natural habitat.

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