BEIJING, March 20, 2013 /PRNewswire/ -- Air China held an onboard food tasting on March 8 to upgrade its route to New York. The carrier invited comments from gastronomic experts and passengers who attended the tasting where dozens of Chinese and Western dishes were presented. The exercise was to make sure that Air China caters to every palate in its First and Business Class on routes from Beijing to Los Angeles, New York and San Francisco. The dishes will get to the menus onboard in different seasons. (Logo: http://photos.prnewswire.com/prnh/20080625/CNW017LOGO )(Photo: http://photos.prnewswire.com/prnh/20130320/CN80386) At the tasting, the lead chef briefed visitors on the unique features of each new culinary creation, and gastronomic experts gave their suggestions on how the dishes can be matched for the best nutritional value. After evaluating, many newly created appetizers, hors d'oeuvres and hot dishes were selected and will be on passengers' tray tables during different seasons. Air China eyes growth in the North American market. The New York route upgrade is part of the carrier's strategic move to cement its foothold in the North American market and deliver better customer experience. Air China will increase its Beijing- New York service to 11 weekly flights starting May 31, and the flights will be operated using the B777-300ER, an aircraft type popular with business travelers. The First and Business Class feature lie-flat seats and all classes offer personal AVOD. With its optimal cabin layout and design, the B777-300ER guarantees a truly pleasant journey. About Air China Air China is China's only national flag carrier and a Star Alliance member. By a fleet of 306 Airbus and Boeing aircraft, we run 289 routes serving 30 countries and regions. Thanks to our admission to the Star Alliance, our route network, with Beijing as its hub, coupled with the even stronger network of the Star Alliance, is able to place 1,160 destinations in 181 countries within our reach. PhoenixMiles is our frequent flyer program that allows our loyal customers to accrue mileage and request awards in our worldwide system. Air China's frequent flyer program has a membership of 17 million. In 2011, Air China was featured in the Top 500 World Brands rankings for the fifth consecutive year.