BEIJING (China Content Broadcasting Network Exhibition - Hall: 3; Booth # 3403), March 21, 2013 (GLOBE NEWSWIRE) -- Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the connected home and JiangSu Yinhe Electronics Co., Ltd (Yinhe), a leading manufacturer of digital television multimedia receivers, announced today Yinhe has integrated Entropic's c.LINK® 1.1 Broadband Access solution into its next-generation High-Definition (HD) set-top box (STB) for advanced Ethernet-over-Coax (EoC) implementations at leading Chinese multiple service operators (MSOs). Yinhe selected Entropic's c.LINK EoC Broadband Access solution because c.LINK is a proven EoC solution, and can overcome bandwidth challenges by scaling with MSOs' video network requirements. Further, MSOs can realize dramatic cost advantages when c.LINK is integrated into a STB, as it reduces solution costs and operational expenses. Yinhe's new generation of HD STBs can be seamlessly added to operators' c.LINK EoC networks; enabling operators to rapidly deploy innovative value-added video on demand (VOD) services with a cost-effective single-box solution. By incorporating Yinhe's HD STB into its network, MSOs create an interactive or two-way system where the STB becomes the conduit to increasing ARPU (average revenue per year) and subscriber satisfaction achieved through new service offerings. "Entropic's mature and proven c.LINK EoC Broadband Access solution provides the robust connectivity required to easily deliver advanced IP-based video services," said Lijun Xue, general manager, Yinhe. "Integrating c.LINK into our HD STB has created new opportunities for operators to leverage the c.LINK EoC broadband access infrastructure and engage with their subscribers in new ways that extend service levels, VOD capabilities and the stability of a proven technology backbone." "We are very excited that Yinhe, one of the top STB vendors in China, has embedded our c.LINK EoC technology into its next generation HD STB," said Al Servati, vice president, Marketing, Connectivity Group, Entropic. "c.LINK has evolved from being a solution in generic broadband EoC access modems to a solution that can be embedded into STB solutions to enable end-users to enjoy HD VOD services provided by cable operators. With Yinhe, we are delivering a cost-effective and an innovative HD STB that can speed MSOs' NGB initiatives while increasing Average Revenue Per User (ARPU) and reducing long-term operational expenses."