BEIJING, March 20, 2013 (GLOBE NEWSWIRE) -- China Content Broadcasting Network Exhibition – Hall: 3; Booth # 3403 -- Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the connected home, announced today Coship Electronics (Coship), one of the leading set-top box (STB) vendors in the world, has selected its c.LINK® Ethernet-over-Coax (EoC) Broadband Access solution for integration into its High Definition (HD) STBs to simplify China operators' deployments of new advanced services. By using the embedded c.LINK EoC solution, the HD STB platform is highly scalable in an operator's network; having the ability to be deployed in multiple STBs throughout a home, wherever a coax outlet in the room exists. Under the China NGB initiative, multiple service operators (MSOs) are looking to deploy more advanced video services. Many MSOs are investing in EoC solutions to ensure network reliability of these video services. To increase MSOs' average revenue per user (ARPU), many MSOs are turning to turnkey single-box STBs integrated with EoC technology to ensure a robust, complete multimedia and broadband access-ready network. Coship selected Entropic's latest EoC solution, c.LINK 1.1, as it is a proven and trusted technology, deployed within multiple operator networks in China. By integrating c.LINK into the STB solution, operators can more seamlessly roll-out advanced services as part of their NGB cable TV transformation plans. The Coship solution enables the delivery of advanced IP-based broadband and interactive services, such as IPTV and IP VoD (video on demand), among other services over the same coaxial network that is shared with the operator's cable TV service. "Entropic's c.LINK EoC solution provides an excellent broadband connectivity backbone for advanced IP video," said Pippen Ye, vice president of Digital Home Product Line of Coship. "The solution offers robust performance and large-scale coverage to enable MSOs' timely migration from Standard Definition to High Definition. We plan to integrate Entropic's c.LINK EoC Broadband Access technology into our advanced products to enable a new generation of HD STBs that can seamlessly be added to operators' c.LINK EoC networks; allowing operators to roll out value-added VOD services with lower cost STBs and lower operational costs."