This announcement continues to build on several milestone achievements that defined 2012 for Human Demand including:
- Significant growth in mobile impression availability across 12 exchange partnerships, focused on mobile RTB (Real Time Bidding).
- Focus on hyper-local inventory at scale to enable retailers, QSR, and local businesses to reach exact prospects on their mobile devices at any time.
- Brand safety and privacy leadership through our participating in the TRUSTEed Mobile Ads program.
- DMP (Data Management Platform) allows the buying of audiences across mobile at scale with our proprietary data, and through 3 rd party data partnerships with Polk (Automotive), PlaceIQ, and Semcasting.