- Combine and transform enterprise and personal data sources in a repeatable, self-service way
- Maximize business knowledge with big picture insights and granular details
- Create beautiful graphics and visualizations to convey and share knowledge
The software giant and its peers have snapped up many providers of tools that help marketers run ad campaigns. A fragmented market and strong demand could yield more deals.
In addition to seeing margin pressure and declining hardware and outsourcing revenue, IBM's much-hyped cloud revenue run rate was flat sequentially.