OMAHA, Neb., March 19, 2013 /PRNewswire/ -- Angela Lee, SHOLDIT founder and fashion security fusionist, announced today that April 2013 will be the first annual "Personal Security Awareness Month." With a national, regional and local launch planned, focus is on providing information to the general public on how to prevent being a victim of muggings, assaults and other violent crimes that are on the rise. Lee has made it her passion to raise awareness by founding Personal Security Awareness Month (PSAM). According to a report released by the Bureau of Justice Statistics in October 2012, violent crime rates across the U.S. have increased by about 18 percent, and property crimes rose by 11 percent between 2010 and 2011. This is the first time since 1993 that there has been an increase in both crime categories. Even more frightening is that the largest increase in crime was seen in assaults, which rose 22 percent. Given these startling numbers, there is a clear need for society to learn about and practice personal safety to avoid being vulnerable to an attack in our everyday lives. The mission of PSAM is to raise awareness surrounding personal security options and deliver valuable knowledge and life-saving advice to men and women across the globe. Throughout April, SHOLDIT and other personal protection experts, law enforcement professionals, and companies will partner up to spread the word of PSAM's mission and inform the public on ways to keep themselves and their families safe. Former Law Enforcement Defensive Tactics Instructor, Self Defense Instructor, and Marine, Bobby Brumfield is one of the experts speaking out in support of PSAM, "By devoting an entire month to personal security awareness, the public as a whole will understand that it's not just important to battered women, the affluent, or others deemed "high risk," but it is important to all of us. Personal Security Awareness Month will be crucial as it will keep safety highlighted for weeks and afford the assistance of structuring a personal security plan for you and your loved ones." In addition to providing information and products, SHOLDIT will also donate 10% of its online profits in April to the National Crime Prevention Council. Angela Lee is the inventor of SHOLDIT, a line of fashionable security products that within five months of launch was featured on the "Today" Show, recommended by USA Today and profiled by The Associated Press as well as various local news broadcasts and websites. Lee explains her passion behind establishing PSAM, "A small amount of cognizance is often all it takes to prevent an attacker from striking. We are making it our mission to create revolutionary security products concealed by fashion and to bring forth awareness and education on the various personal security options available to prevent attacks."