PRINCETON, N.J., March 19, 2013 /PRNewswire/ -- Former IBM Worldwide Commerce Solutions Sales Leader Gary Schoch has joined digital and direct interactive agency Rosetta as Partner, Global Commerce Lead. Schoch will drive Global Commerce Business Development for the agency and will be based in Rosetta's San Francisco office, reporting to Tom Adamski, President. The move adds significant muscle to Rosetta's global commerce expansion efforts as the agency continues to solidify its position as a leader in the rapidly growing area. The addition of Schoch is expected to accelerate the agency's global sales of commerce-related services and technologies. Rosetta continues to be one of the leading sellers of IBM Smarter Commerce software in North America and the addition of Schoch coincides with a 20 percent increase in the agency's global new business pipeline since the announcement of the enhanced IBM partnership in September 2012. Rosetta's commerce-related revenues are expected to surpass $100 million in 2013 and more than $300 million by 2015, fueled in part by this global expansion. Schoch led IBM's transformation to Smarter Commerce as an architect of the acquisitions of Sterling Commerce, Coremetrics and Unica to complete the robust portfolio of WebSphere Commerce. He was instrumental in the creation of IBM's Smarter Commerce and a new go-to-market business model in IBM's Industry Software Solutions Division, which he led for Commerce Solutions. "Throughout our 12-year partnership with IBM, Gary has been of invaluable service to Rosetta, helping us to complete more than 100 Commerce implementations around the globe, while using best-in-class tools that deliver effective results," said Adamski. "Gary's background and skill set make him uniquely capable of accelerating global growth of our Smarter Commerce offerings and this important partnership with IBM, while ensuring consistent delivery of successful projects. We're the only agency in the market combining a deep consulting heritage with leading-edge technology to build and optimize the Commerce and content ecosystem. We bring a broader market context to Commerce, and importantly, an ability to uncover unique insights that enable marketers to find their most valuable customers and create transaction experiences that fuel brand advocacy."