Small business owners were most impacted by connectivity issues such as phone and Internet service (56 percent), according to The Hartford Small Business Pulse: Storm Sandy, which surveyed New York, New Jersey and Connecticut small business owners who reported being impacted during or after Storm Sandy. The survey revealed that 71 percent of impacted small business owners experienced power outage, which likely led to temporary disruptions in business operations. In addition, approximately three-fourths (74 percent) of impacted owners had to close their doors for a period of time, and it took them an average of seven days to reopen. While only 11 percent experienced structural property damage, 52 percent experienced loss of sales or revenue as a result of Storm Sandy. “Our research shows that loss of connectivity had a big impact on small business owners, which affected their ability to contact customers and keep their businesses open,” said Ray Sprague, senior vice president of the Small Commercial insurance segment for The Hartford. “We have found that small businesses who take the steps to prepare and protect the business, such as establishing emergency communication systems and backing up critical data, tend to be the ones that can prevail after weather emergencies.” Despite the notable effects of the storm, approximately nine out of ten owners (87 percent) said that they were equally or better prepared than other small businesses in their area. The survey, which was fielded nearly three months after the storm struck the East Coast, also found that:
- Customer issues (65 percent), employee issues (47 percent) and supplier issues (44 percent) were challenges for impacted owners during or after the storm;
- One-third (36 percent) of small business owners impacted said that they were impacted significantly;
- More male small business owners (42 percent) reported that they were significantly impacted compared to female small business owners (28 percent);
- In addition, more impacted respondents had to close their businesses for a period of time in New York (81 percent) and New Jersey (78 percent), compared to Connecticut (64 percent); and
- Impacted small business owners in New Jersey were more likely to have experienced power outage (82 percent) than those in Connecticut and New York (71 percent and 62 percent respectively).
Prevailing in the Months AheadThe survey showed that the consequences of the storm will continue to stretch beyond the immediate impact of a week-long closure. In order to recover from Storm Sandy, small business owners who were financially impacted are taking action, including adjusting their business strategy (35 percent), cutting costs this year (32 percent), and scaling back or stopping hiring new employees (25 percent). Based on their experience with Storm Sandy, impacted respondents reported they would give the following advice to fellow small business owners:
- Review your property insurance coverage (23 percent)
- Invest in a generator (21 percent)
- Create a backup of important records (15 percent)
- Develop a business continuity plan (14 percent)
- Mark Jaffe, President & CEO, Greater New York Chamber of Commerce
- Christine Lagorio, Executive Editor, Inc.
- Gene Marks, Columnist, Author and Small Business Owner
- Jennifer Walzer, Small Business Owner and CEO of BackUpMyInfo!
About The HartfordWith more than 200 years of expertise, The Hartford (NYSE: HIG) is a leader in property and casualty insurance, group benefits and mutual funds. The company is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at www.thehartford.com. Join us on Facebook at www.facebook.com/TheHartford. Follow us on Twitter at www.twitter.com/TheHartford. HIG-C Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2012 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.