Today, fans of Marilyn Monroe’s legendary style can officially shop the starlet’s eponymous apparel collection exclusively at 150 Macy’s stores and on macys.com/mstylelab. The new line will offer those who covet Marilyn Monroe’s coquettish style a combination of flirty and sweet looks that remain true to her iconic aesthetic. The collection, created by Authentic Brands Group and LF USA, will be sold within a Marilyn-inspired shop in Macy’s Mstylelab department, offering customers an up-close look at the starlet’s personality revealed through photography, music and custom displays.
New Marilyn Monroe shop designed by Macy's in collaboration with Howard Ash Inc. Shop the exclusive collection at 150 Macy's stores and on macys.com today. (Photo: Business Wire)
“We are thrilled to be partnering with Macy’s to launch an apparel line that is inspired by global icon Marilyn Monroe,” said Nick Woodhouse, president and chief marketing officer at Authentic Brands Group. “The new collection draws inspiration from Marilyn’s timeless beauty and renowned sense of fashion. Marilyn Monroe was a legendary trendsetter and we are excited to have her incredible style accessible to today’s fashionistas.” From fashion icon to big-screen starlet, Marilyn Monroe has been immortalized with a new and exclusive line of apparel aptly named Marilyn Monroe. Comprised of silhouettes that fit and flatter, the collection embraces Monroe’s shapely figure, while paying homage to her most popular fashion moments. From halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, the line evokes a Monroe-esque image, made especially for the modern day Marilyn. Recreating the star’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine. Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses. The collection retails from $29 to $89, offering affordable fashion to girls who want to look confident, feminine and fun.