Paul Caine, new CEO of Dial Global, Inc. (Photo: Business Wire)Caine joins to create a new opportunity for Dial Global to expand the marketing and monetization of audio, starting with the Company’s lineup of premier sports, entertainment and news content that includes the NFL primetime games (including the Playoffs and Super Bowl), the NCAA Men’s Basketball Tournament, CBS Radio News, NBC News Radio, the NBC Sports Radio Network, and the Grammys. As mobile platforms continue to multiply the occasions for listening, the demand for premium digital audio content is growing fast. This represents a substantial, undeveloped opportunity for content providers, distribution partners and marketers alike. “Dial Global will propel the growth of audio as the essential medium for the mobile experience,” said Caine. “We have premium content, top-tier distribution, and prestigious live event assets. Our opportunity is to expand these experiences for consumers, broaden our repertoire of content partners, and integrate our on-air, digital and live event offerings to create compelling engagement for advertisers.” Caine has the experience, relationships and credibility to expand Dial Global’s capabilities on both the content and marketing fronts. Over the past 23 years at Time Inc., he has led the development of digital formats for some of the world’s most storied media brands. He has also created and sold highly successful multi-platform programs for many blue-chip advertisers such as Procter & Gamble, Toyota and CBS.