In addition to the patient services and caregiver training, Ross is producing a training video to be shared with health providers throughout the community which will include photos and testimonials of patients who participated in the project. This video will be given to all memory care communities visited by Mobile Dentistry of Arizona to instruct caregivers on oral hygiene tips and best practices when working with dementia patients at every stage of the condition.

For more information about Ann Benson Ross and the Crest Oral-B Pros in the Profession program, visit prosintheprofession.com. To learn more about the 100-year anniversary of dental hygiene celebration or to get involved, follow the festivities at Facebook.com/professionalcrestoralb and visit the Crest Oral-B booth at dental conventions throughout the year. To learn more about Crest and Oral-B product news, visit dentalcare.com.

About CrestA trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

About Oral-BOral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & GambleP&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), Ambi Pur(R), SK-II(R), and Vicks(R). The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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Copyright Business Wire 2010

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