Bounty Select-A-Size Embraces The Mess With Custom Commercial Highlighting The Force Behind One Small Sheet Of Select-A-Size.

Bounty Select-A-Size is taking on a new clean-up challenge by sponsoring the messiest awards show for kids. As an official sponsor of Nickelodeon’s 26 th Annual Kids’ Choice Awards and the 2013 Viewing Party at the Nickelodeon Suites Resort in Orlando, Bounty Select-A-Size is celebrating the biggest, slimiest messes of the year.

As part of the weekend’s slime-filled festivities, on March 23 rd at the Nickelodeon Suites Resort, in Orlando, Bounty Select-A-Size will offer up a photo opportunity for guests to be virtually slimed. While they may not be slimed on stage, fans at the Nickelodeon Suites Resort will be able to join in the fun and pretend to surf the gooey, green wave.

In celebration of Nickelodeon’s 26 th Annual Kids’ Choice Awards partnership, Bounty will air an exclusive commercial on Nick and Nicktoons in the week leading up to the awards show highlighting the force behind one small sheet of Select-A-Size.

“We know that Bounty can tackle the biggest kitchen messes, but we are taking a new spin on this by sponsoring the 2013 Kids’ Choice Awards,” said Laura Dressman, Bounty Communications Manager. “Thanks to the strength and durability packed into one small sheet of Select-A-Size, we’re showing less can be more when tackling your family’s biggest spills and splatters.”

Thanks to “trap & lock technology”, one sheet of Bounty Select-A-Size is 2X more absorbent than the Custom-Size-It ® brand (11” X 5.5”). You can use less by choosing smaller size sheets to conquer big messes in your home.

Bounty Select-A-Size is sponsoring Nickelodeon’s 26 th Annual Kids’ Choice Awards after tackling big spills at the State Fair of Texas, the 2013 Rose Bowl Game Tailgate and Miami’s Carnaval. To find out when Bounty Select-A-Size will be cleaning up a mess near you and to check out the newest Fan of the Week, visit www.Facebook.com/Bounty or follow on Twitter at www.Twitter.com/Bounty.

About Bounty

Bounty has been America’s most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty.

About Procter & Gamble (NYSE:PG)

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

Copyright Business Wire 2010

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