Amazon.com Inc (AMZN): Today's Featured Retail Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Amazon.com ( AMZN) pushed the Retail industry lower today making it today's featured Retail laggard. The industry as a whole was unchanged today. By the end of trading, Amazon.com fell $3.93 (-1.5%) to $257.89 on average volume. Throughout the day, 2.7 million shares of Amazon.com exchanged hands as compared to its average daily volume of 3.5 million shares. The stock ranged in price between $257.12-$261.49 after having opened the day at $259.30 as compared to the previous trading day's close of $261.82. Other companies within the Retail industry that declined today were: ValueVision Media ( VVTV), down 5.6%, Orchard Supply Hardware ( OSH), down 5.2%, QKL Stores ( QKLS), down 4.7%, and Rite Aid Corporation ( RAD), down 3.1%.
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Amazon.com, Inc. operates as an online retailer in North America and internationally. The company operates in two segments, North America and International. Amazon.com has a market cap of $120.79 billion and is part of the services sector. Shares are up 4.4% year to date as of the close of trading on Friday. Currently there are 21 analysts that rate Amazon.com a buy, no analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Amazon.com as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance, robust revenue growth and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins.

On the positive front, PC Connection ( PCCC), up 8.5%, Pantry ( PTRY), up 7.7%, J.C. Penney ( JCP), up 6.2%, and dELiA*s ( DLIA), up 5.9%, were all gainers within the retail industry with Dollar Tree Stores ( DLTR) being today's featured retail industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the retail industry could consider SPDR S&P Retail ETF ( XRT) while those bearish on the retail industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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