Build-A-Bear Workshop ®, the interactive entertainment retailer of customizable stuffed animals, is proud to announce it has been awarded with the Digital Signage Expo 2013 Apex Award of the Year and a Gold Apex Award in the Retail category. The company was recognized in both categories for its new store design which merges the hands-on bear-making experience with state-of-the art interactive technology. Build-A-Bear Workshop opened six newly imagined stores in fall 2012 and plans to redesign between 40 and 50 locations by the end of 2014.
The newly designed Build-A-Bear Workshop store. (Photo: Business Wire)“It is an incredible honor to receive this award and to be recognized among many amazing projects like the Dallas Cowboy Stadium, Clear Channel Spectacolor - Times Square, and the Swan & Dolphin Resort by Marriott,” said Dave Finnegan, Chief Information and Interactive Bear. “At Build-A-Bear Workshop, we are highly committed to continually innovating and providing breakthrough experiences for today’s generation of kids.” Digital Signage Expo is the world’s largest international trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks. The Apex and Content Awards were presented to winners in 20 categories from a selection of 160 entrants and honor innovation in the development and deployment of technology. About Digital Signage Expo Digital Signage Expo 2014, to be held February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.