EL DORADO HILLS, Calif., March 18, 2013 /PRNewswire/ -- IntelliQuote, a highly regarded online life insurance agency, is proud to offer guidance to the growing number of Americans losing employer provided health and life insurance coverage. Founded in 1997, IntelliQuote has established a reputation as one of the largest and most trusted online life insurance agencies in the industry. Offering unparalleled customer services and instant quote comparisons from the industry's top rated carriers; IntelliQuote is the undisputed leader in online life insurance sales and service. In addition, IntelliQuote has established a remarkable online presence which they leverage to connect with and educate consumers on a variety of topics. Changes to the American healthcare system have been front page news since they were signed into law in 2010. Regardless of political affiliation, it's undeniable that changes to the nation's healthcare system will impact all citizens. One market segment that is expected to take a particularly hard hit is small business. In fact, a recent study from life insurance industry expert LIMRA found that less than half of small businesses in the United States offer employee benefits; the lowest level in two decades. Many experts attribute the drop in the number of small businesses offering benefits to rising healthcare costs. In response IntelliQuote has launched an initiative to educate consumers about their options when it comes to personal life insurance protection. Through the campaign IntelliQuote is shedding light on the risks of depending on group coverage. The initiative points out that those who depend solely on employer provided coverage risk the loss of protection if they accept a job elsewhere, are no longer able to work, or lose their current position. Campaign efforts include: a blog series detailing the benefits of purchasing personal insurance, social media messaging focused on tips and insights to help followers easily secure life insurance coverage and a new series of videos designed to educate consumers as to what type and how much life insurance to buy. "As industry experts we feel that it's our responsibility to help those who are losing group coverage as well as those who are proactively seeking private protection," said Gary Lardy, President and CEO of IntelliQuote. " With a little guidance these people can again rest assured that their families are protected."