Plantronics (NYSE: PLT) today announced that Frost & Sullivan has awarded the company a Visionary Innovation Award in recognition of the company’s accomplishments in the Unified Communications and Collaboration (UCC) and Customer-Care markets. Frost & Sullivan defines Visionary Innovation as the ability to identify key Mega Trends and proactively address unmet needs with disruptive solutions that can greatly improve business performance as well as individuals’ work and personal lives. “Plantronics has been at the forefront of headset innovation since its inception. It has successfully aligned its product development roadmap with a number of Mega Trends and is highly deserving of Frost & Sullivan’s 2013 Visionary Innovation Leadership award,” said Elka Popova, Director, Unified Communication & Collaboration, Frost & Sullivan. “Key to Plantronics’ success is its focus on software development and contextually-aware communications that enable its devices to react based on the user’s status, availability, location, and other contextual factors.” “This award validates our impact on unified communications and the importance of delivering products that are easy for people to use,” said Ken Kannappan, president and CEO of Plantronics. “We appreciate the recognition of the contributions we have made delivering exceptional audio and playing a critical role in improving productivity.” According to Frost & Sullivan, Mega Trends are transformational to business, economy, society, cultures, and personal lives, thereby defining the future world and its increasing pace of change. The Mega Trends affecting UCC and Customer-Care are Connectivity and Convergence and Mobility. Mega Trend: Connectivity and Convergence Frost & Sullivan predicts that by 2020, there will be 10 connected devices for every household, five connected devices for every person, five billion Internet users, and 500 devices with unique digital IDs per square kilometer. Connected individuals must clearly hear each other to communicate effectively, with minimal interference and disruption to themselves and to others, regardless of their external environments. Individuals are increasingly using multiple communications and collaboration tools. They are frequently switching between communications modes and, therefore, they need to integrate multiple contact channels seamlessly through a single endpoint.