SIMCO also adheres to a strict timetable for resolving customer complaints. Its broad geographic coverage and the expertise of its personnel enhance its capability to deliver its services in a timely manner. It generally employs people who have between 10 and 30 years of military experience and ensures that the productivity of its employees almost double within their first two years of employment."Considering the high quality of its services, SIMCO's services are reasonably priced," noted Cavazos. "The company provides a one-stop shop to customers, offering calibration and repair services for a variety of equipment that enable customers to produce quality products." SIMCO has calibrated more than 5.4 million instruments and presently conducts more than 300,000 calibrations and 20,000 repairs every year. Its service technicians perform more than 2,000 calibrations in a year. Such performance is enabled by the tight integration of its processes, helping it achieve high productivity without sacrificing quality. The company strives to further enhance its value through a proactive approach and develops strategic action plans (STRAPs) to improve its strategic fit with market requirements. These quality initiatives enable the company to better position itself in its target markets to meet clients' emerging needs. "The company's customer renewal rate of approximately 95 percent for the past four years is a testament to the value it provides to customers," remarked Cavazos. "Customer testimonials highlight the knowledge, timeliness, responsiveness, proficiency and friendliness of the company's personnel." Each year, Frost & Sullivan presents this award to the company that demonstrates tremendous responsiveness to customer needs and continually focuses on long- and short-term customer profitability goals. In addition, it demonstrates flexibility in tailoring its product offerings to suit customer businesses. Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.