NEW YORK, March 18, 2013 /PRNewswire/ -- SpecOps Communications, a full-service strategic communications agency based on the crossroad of big ideas and execution, announced today that Jonathan Zaback has joined the firm as Chief Communications Officer (CCO). The agency, founded by Adam Handelsman in 2012, is built on a special operations philosophy; elite teams of communications experts should not be bound by the confines of a big-firm mentality. Freethinking, creativity, self-motivation and cost-efficiency are assets, not detriments. The firm provides a wide range of strategic communications and content creation services based in the convergent media relations space. Adam Handelsman, president and founder of SpecOps Communications, states, "I have known Jonathan both professional and personally for many years and there are very few media pros wired in like he is. It's great to service to our clients and staff to have a hands-on expert of his caliber on the team." "When Adam shared his dream of SpecOps Communications and what he sought to create, I was sold. I had never seen a business model so geared to client service and results. It is amazing to see how fast a dream has turned into a reality," says Jonathan Zaback. Zaback adds, "The focus here is an aggressive blend of traditional, digital, and social media results for our clients – period. When people select a public relations firm, they should not be paying for a team that spends a large portion of the day juggles process, paperwork and time-sheets. When clients choose SpecOps, they get a firm that believes in results over process and real access to the media and influencers. It's refreshing to be free to finally spoil clients with results, not bills." Handelsman adds, "I'm looking forward to working with Jonathan and empowering the firm's clients with even greater access, counsel, and a lack of unneeded process, so that we can all roll up our sleeves and get down to the only thing that truly matters... delivering results."