ATLANTA, March 15, 2013 /PRNewswire/ -- East Coast Diversified Corporation (OTCBB: ECDCD) announces that its new social media engagement platform, Vir2o, will officially launch in beta on Friday, April 5, 2013. The highly anticipated beta launch of Vir2o, a fully interactive media site that's been in development for 15 months, will create a new paradigm in the social media landscape by offering a level of interaction not yet experienced with other social networks. "After a couple false starts due to technical challenges, we managed to pull together the right team to finally make Vir2o happen," said East Coast Diversified CEO, and creator of Vir2o, Kayode Aladesuyi. "I am extremely excited that what we have imagined social networking could be is finally a reality." The Vir2o beta release is a key step toward delivering the first truly interactive real-time social media experience to users across the globe. Once registered at www.vir2o.com, beta users can:
Upload and share music and photos interactively with friends and family
Shop the marketplace together, see the same products, recommend favorite items to friends
Play games with friends anywhere in the world while live-chatting
Additional features including movie and music services are in queue to be rolled out with the full launch of Vir2o in the second quarter of 2013. "As I have stated before, Vir2o facilitates real-time social interaction between people, friends and families regardless of where in the global village they are," added Aladesuyi. "The desire for a real-time social media platform sprang from my own experiences of living in the U.S. while having family in Nigeria and Brazil. I didn't just want to send emails or talk on the phone with them. I wanted to share a deeper, more meaningful experience with them. No existing social networking site could do what I wanted, and this is why I decided to create Vir2o." In addition, Vir2o platform allow advertisers to reach and engage users in a nonintrusive way. The Vir2o environment lets advertisers send targeted, relevant messages to users to foster a mutually beneficial social experience. With Vir2o social communication is two-way and interactive.