NEW YORK, March 14, 2013 /PRNewswire/ -- Global public relations leader Porter Novelli announced today that Jesse Soleil has joined the New York office as senior vice president, digital. In his role he will be responsible for designing cross-platform digital experiences for clients across all practices. "Jesse brings an impressive mix of strategic consulting, business building, marketing and Web development to Porter Novelli," said Darlan Monterisi, executive vice president, managing director of Porter Novelli's New York office, and to whom Soleil will report. "He has a deep understanding of how to reach consumers in ways that are creative and compelling, and establish bonds that result in relationships greater than brands would even expect." For the past four years, Soleil was CEO of Massiverse LLC, a boutique media entertainment company, which he founded to create cross-platform entertainment for kids. With Massiverse, Soleil created new original and intellectual properties, including Dragons Vs Robots, as well as new technology, marketing and business models integrating social media, games, toys, traditional media (TV), Webisodes, publishing, mobile apps and a Near Field Communication platform. Before that, he spent nearly eight years with Scholastic, Inc., most recently as vice president, Emerging Media and Technology. In that role, he managed and led the eScholastic division of the company, driving business and marketing strategy, architecture, project management, design, iterative development, quality assurance and eCommerce. He also acted as a senior executive digital strategist for Scholastic, consulting for all internal and external facing businesses and distribution channels. Earlier in his career, he held technology program management positions with Computer Sciences Corporation, Nortel Networks and Protomedia Design. "The future of technology, indeed the future of marketing communications, is dependent upon a seamless integration of digital and real-world experiences that inspire audiences and prompt them to take action," said Soleil. " Porter Novelli truly understands this imperative, and I am delighted to join such a forward-looking team." Soleil earned a B.S. in computer science from California State University – Sacramento.