LOS GATOS, Calif., March 14, 2013 /PRNewswire/ -- Netflix, Inc. (NASDAQ: NFLX) today announced the Netflix Cloud Prize, a competition designed to make cloud computing better for everyone. (Logo: http://photos.prnewswire.com/prnh/20101014/SF81638LOGO) With US$100,000 in available prize money, the Netflix Cloud Prize challenges developers around the world to do their very best to improve the features, usability, quality, reliability and security of computing resources delivered as a service over the Internet, popularly known as cloud computing. Contest submissions will be judged by a panel of experts. All submissions will be available freely to anyone. "Cloud computing has become a hot topic recently, but the technology is still just emerging," said Neil Hunt, chief product officer at Netflix. "No doubt many of the key ideas that will take it to the next level have yet to be conceived, explored, and developed. The Netflix Cloud Prize is designed to attract and focus the attention of the most innovative minds to create the advances that will take cloud to the next level." Netflix is a cloud pioneer, starting adoption back in 2009. Today more than 33 million Netflix members worldwide benefit from Netflix cloud technology. Every piece of the Netflix experience that members see when browsing TV shows and movies to stream on any device is delivered from the cloud. The cloud also enables features such as advanced personalization, mobile capabilities, social features, and bookmarks that remember where members are in a show or movie. Netflix runs on a general purpose cloud platform, making it easy to provide a reliable service for a rapidly growing global membership. As Netflix migrated to the cloud, the company's engineers created state of the art technologies which have since been shared freely with the general public as open source software.