SAN MATEO, Calif., March 14, 2013 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced that NetSuite Vice President of Channel Sales Craig West has been named Channel Chief by UBM Tech Channel's CRN for the fifth consecutive year. West joined NetSuite in 2002, and has since played a critical role in the strategic development, growth and success of NetSuite's Solution Provider Program. A pioneer in cloud channel programs, West broke new ground in building and executing the first model to make the channel successful with NetSuite, enabling channel partners to build cloud businesses and grow revenues. In 2012, West continued to drive innovative partner initiatives by automating NetSuite's Marketing Co-op Program, building strategic mid-market and enterprise level partnerships, and educating the market by helping channel partners understand the business growth they can achieve by moving from on-premise software to the NetSuite cloud. Launched in 2002, the NetSuite Solution Provider Program is the industry's first cloud channel partner program and unites hundreds of channel partners and their cloud opportunities with industry-leading margins and incentives ( NetSuite SP 100) to grow their businesses. With cloud computing at the forefront of the hottest business trends and cloud ERP leading business demand, NetSuite has seen the ongoing migration of channel partners from representing on-premise products like Sage and Microsoft Dynamics Great Plains to NetSuite's superior cloud business management suite. Designed to help solution providers transform their business model to fully capitalize on the revenue growth opportunity of the NetSuite cloud, the NetSuite Solution Provider Program delivers them unprecedented services that begin during recruitment and range from business planning, sales, marketing and PS enablement, to training and education. "It is an honor to receive the Channel Chief recognition from CRN," said West. "The cloud provides an unprecedented opportunity for VARs, particularly those shackled to the declining demand and revenue streams associated with legacy on-premise systems, to transform their business to a true, recurring revenue model. The NetSuite Solution Provider Program liberates partners and enables them to reap the benefits of cloud computing via NetSuite's high-margin and high services-attached offerings."