DriveFactor, a trusted source for driving data and analytics, today announced that Founder and CEO, Steve McKay, will speak at the Insurance Telematics Summit in London on Monday, March 18, 2013 at 15:55 GMT. McKay will be presenting during the fourth session which is focused on adding value to the telematics proposition and the role of technology. McKay’s presentation, entitled “Who’s ahead? US vs. UK” will highlight how insurers, even with the most advanced programs, have shifted their focus from technology and scoring to value proposition, distribution, and advertising―where the battle ultimately will be won or lost. He will review the evolution of messaging and media, what has worked and what hasn’t. "Different approaches to consumers lead to different choices of technology and analysis,” said McKay. “This will create a highly segmented, low cost, broad market future. It is remarkable how differently the United States and the United Kingdom have developed usage based insurance and how much they can learn from each other. Putting the two together tells a compelling story about what can happen next and who will emerge as the leaders in each country." Hosted by Marketforce, the Insurance Telematics Summit is being held at Jumeirah Carlton Tower in London, UK on March 18, 2013. The conference will bring together leaders in the UK motor insurance market to discuss the next steps for usage-based insurance―from dynamic pricing to effective marketing strategies. About DriveFactor DriveFactor is a leader in providing turnkey telematics programs. While DriveFactor has developed their own custom data collection devices, their platform services are hardware agnostic and compatible with a variety of device types and smartphone applications. DriveFactor focuses on the end user experience to deliver on Clients' value proposition and ensure smooth implementations. Their leadership team has been involved with the launch and development of some of the largest usage based insurance programs in the US, Canada, and UK. DriveFactor has created an elegant UBI platform that is statistically more predictive and financially more attractive for insurance companies to implement and a privacy-sensitive, financially equitable offering for consumers. For more additional information, please visit our website www.drivefactor.com and our blog ( www.drivefactor.com/category/blog), or Like us on Facebook and follow us on Twitter @ Drive_Factor and YouTube ( www.youtube.com/user/MyDriveFactor).