- The number of Canadian smartphone subscribers increased by 17% in 2012. Thirty-seven percent of Canadian smartphone subs watch TV and/or video on their device; up 21 percentage points year-over-year. Canadians spend more than 41 hours online on the desktop each month; that's second worldwide. They lead the world in terms of number of pageviews and visits per visitor.
comScore, the numbers bear out my anecdote. In Canada, only one in five smartphone subscribers use the Blackberry platform. Google's ( GOOG) Android and Apple's ( AAPL) iOS combine for 75% of the Canadian market at 40% and 35%, respectively.
Canada is not a throwaway market. In the same report, comScore shows that Canadians lead the way in terms of uptake and engagement metrics across platforms: