LOS GATOS, Calif., March 13, 2013 /PRNewswire/ -- Netflix, Inc. (NASDAQ: NFLX) today introduced new social features that make it easier and more fun to find TV shows and movies to watch and discuss with friends. (Logo: http://photos.prnewswire.com/prnh/20101014/SF81638LOGO) Starting today, Netflix streaming members in the U.S. can link their Netflix account to Facebook. The new Netflix/Facebook integration lets Netflix members see what their friends have watched by adding new "Friends' Favorites" and "Watched by your friends" rows to Netflix. Members also automatically share what they watch only within Netflix and can optionally share what they've watched to Facebook. All U.S. Netflix members will have access to the social features by the end of this week. "There are few better ways to find a movie or TV series you'll love than hearing about it from your friends," said Tom Willerer, vice president of product innovation at Netflix. "Facebook already makes it easy for our international members to connect with friends over TV shows and movies and we're thrilled to now bring this experience to our U.S. members." Netflix members will see an option in Netflix to connect to Facebook and agree to share their activity. After doing so, rows with titles watched by friends will display on any device that streams from Netflix, provided these friends are also connected. By default, members share what they watched only on Netflix. Members can opt to also share to Facebook by changing their Netflix "Social Settings" on Netflix.com. The Facebook connection can be disabled at any time, giving members robust control over how and when they share. The Netflix social features will evolve with new capabilities being tested regularly. Upcoming tests include capabilities to allow members to explicitly share their favorite titles on Facebook and discuss with their friends.