SAN FRANCISCO, March 12, 2013 /PRNewswire/ -- Robertson Stephens Partners LLC announced today that it has commenced operations as the holding company of Robertson Stephens Asset Management LLC and broker-dealer Robertson Stephens Securities LLC, with Joseph Piazza serving as Chairman and CEO. Both the investment advisor and the broker dealer are not yet registered, but have commenced their respective registration processes. "Launching the brand name is our way of paying respect to all of the entrepreneurs who founded the boutique firms of that era," said Piazza. Robertson Stephens Asset Management LLC, which will be the operating company, will provide customized, goal-oriented solutions primarily to individuals and families with $10 million to $100 million in assets, focusing on entrepreneurs from high growth industries including technology, social media and energy. "Robertson Stephens Asset Management will reflect our commitment to our namesake firm's dedication to individual client needs, combined with our embrace of ultra high net worth solutions that are built for today's world. This means offering an unbiased, highly disciplined and risk-oriented approach to addressing clients' long-term wealth objectives and short-term liquidity needs," said Piazza. "There's been a gap in the market, and many high net worth individuals are looking for sophisticated solutions to fit their dynamic needs, delivered in a conflict-free way. We will focus on providing objective advice with an open architecture platform. We also offer a partnership culture that attracts top advisors and benefits their end clients." The firm is headquartered at 555 California Street in San Francisco, where Piazza founded the Financial Services Division at Robertson Stephens in 1998 and grew the business to $40 billion in assets and 220 employees by 2002. Prior to joining Robertson, Piazza was a Managing Director at Furman Selz/ING, where he founded the Private Asset Management department, and prior to that was the founder and head of the Private Client Department at Montgomery Securities. Before focusing on asset management, Piazza held senior positions in global financial services firms, including Goldman Sachs. LPL Financial — the nation's largest independent broker-dealer*, a leading RIA custodian, institutional service provider and a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA) — is providing Robertson Stephens Partners with a broad infrastructure and technology platform as well as access to LPLA's wholly-owned subsidiary Fortigent, a premier provider of asset allocation modeling, portfolio construction, manager due diligence and consolidated reporting.