LONDON, March 12, 2013 /PRNewswire/ -- Community of Millions Helps World's Largest Travel Site Become First in Travel to Achieve Content Mark TripAdvisor®, the world's largest travel site*, today announced it is the first travel site to reach 100 million reviews and opinions - a more than 50 percent increase year-on-year. Covering more than two million tourism businesses in more than 116,000 destinations around the world, the site has candid traveller reviews of hospitality businesses in every country of the world. Its remarkable scale and freshness of content allows travellers around the globe to make informed choices, based on the experiences of many, whatever their destination or personal preferences. Reviews add confidence and result in better trips According to a recent study by PhoCusWright , commissioned by TripAdvisor, nearly nine out of ten users (87 percent) agree that TripAdvisor hotel reviews "help me feel more confident in my decisions." Despite travellers' increasing expectations and demands, the study also revealed that eight out of ten users (80 percent) agree that TripAdvisor hotel reviews "help me have a better trip." A socially connected world The benefit of the wisdom of the crowds is increasingly supplemented by the wisdom of friends, as Facebook-connected users currently submit 35 percent of new reviews on TripAdvisor. With the integration of Facebook on TripAdvisor, this means that travellers are able to see and share valuable perspectives with their own friends and their friends' friends. Community spirit TripAdvisor now has contributions from members living in every country of the world. Travellers cite their top three reasons for writing hotel reviews  as follows:
I feel good about sharing useful information with other travellers
I wanted to share a good experience with other travellers
I feel that I'm part of the TripAdvisor social travel community
The average review rating on TripAdvisor in 2012 was 4.1 out of five.