SANTA CRUZ, California, March 11, 2013 /PRNewswire/ -- Sir Richard Branson, Archbishop Desmond Tutu, John Paul DeJoria, Founder of Paul Mitchell; bestselling authors and speakers Jack Canfield, Gregg Braden and Barbara Marx Hubbard; three-time Nobel nominated Dr. Scilla Elworthy; philanthropist James Caan; former financial fund manager Alison Pothier; drug-addicted armed robber-turned-social entrepreneur Brett Moran; 12-year-old natural food advocate Birke Baehr and Harry Massey, Health technology inventor. What do all these visionaries have in common? To view the Multimedia News Release, please click: http://www.multivu.com/mnr/58713-branson-choice-point-new-movie Each one of them faced a 'Choice Point' in their lives-a negative life event that proved to be an opportunity for change. Faced with this challenge, they each opted for something better… a choice that led them down the path toward serving the greater good on a large scale. Choice Point: Align Your Purpose is a startling new movie that unveils the incredibly dramatic life stories of some of the most inspiring people on the planet today. As the world edges nearer to its choice point - the tipping point of where it is too late to decide what our world will be like for future generations - the film also serves as a rallying cry to all of us to 'Align Our Purpose' and work towards a better world. Branson states, "Eight years ago I came to a Choice Point and decided to dedicate most of my time to working on global issues (non-profit ventures and programs vs. profit). For example, now all of the profits from my transportation businesses, including Virgin Air, go towards global warming issues. We can each make a difference."