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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Harley-Davidson (NYSE: HOG) hit a new 52-week high Friday as it is currently trading at $54.67, above its previous 52-week high of $54.62 with 535,567 shares traded as of 1:19 p.m. ET. Average volume has been 1.7 million shares over the past 30 days. Harley-Davidson has a market cap of $12.15 billion and is part of the consumer goods sector and automotive industry. Shares are up 11.5% year to date as of the close of trading on Thursday. Harley-Davidson, Inc. engages in the production and sale of heavyweight motorcycles. It operates in two segments, Motorcycles and Related Products, and Financial Services. The company has a P/E ratio of 19.7, above the S&P 500 P/E ratio of 17.7.