Imagine a world in which you don’t need to speak to a car salesperson to get a trade-in quote, or a restaurant hostess to find out the wait time, or a hotel concierge to find the hottest city attraction. This world of dynamic digital merchandising is now possible as 3M debuts its first fully integrated, interactive Virtual Presenter at South by Southwest Interactive (SXSW).
The 3M Interactive Virtual Presenter brings 3M’s unique culture of collaboration to life, combining several key 3M technology areas – light management, films, projection, touch systems and commercial graphics – to create an innovative solution that can used to enhance communications and merchandise products. The Virtual Presenter is made possible by 3M’s rear-projection film, which works like an optical lens. Millions of nano-sized glass beads focus the projected light so it exits at just one small point, while a black layer absorbs the ambient light — producing a high-contrast image with wide viewing angles.3M will be launching a fully integrated interactive Virtual Presenter in April in automotive dealerships, providing dealers with an innovative, less intrusive way to generate sales leads. 3M is currently market testing the Interactive Virtual Presenter in select dealerships in New York and Florida. For more information, visit 3Mgraphics.com/virtualpresenter or follow @3MInnovation. About 3M 3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.