NEW YORK, March 8, 2013 /PRNewswire/ -- Bollare Communications has teamed up with AvecMode to host their Relax & Recharge Lounge at The Neighborhood during SXSW. Open daily March 11th to March 14th, from 12pm-8pm, the Bollare Relax & Recharge Lounge will provide The Neighborhood attendees with a place to unwind, freshen-up and re-energize. Founded by AvecMode, The Neighborhood is a style-centric showcase whose purpose is to infuse SXSW with a shot of style in the form of pop-up shops, panels and Q&A sessions led by industry experts, activations and can't-miss parties – all set up like an actual neighborhood, taking place over a few block radius in Austin's 2nd Street District. "Bollare's partnership with The Neighborhood is driven by the firm's consistent focus to be at the helm of influencer association for our clientele. Having deep and working relationships with the most creative and forward-thinking marketers allows us not only to help propel a product's success at a retail level, but prior to, garnering insightful feedback and interaction from those with the most discerning tastes and elevated experiences," notes Bollare's Principal, Alle Fister. Industry leaders will be invited to visit the Bollare Relax & Recharge Lounge to engage with the vendors and products the space has to offer; recharging stations with Boostcase battery packs, healthy hydration in the form of custom cocktails by Tito's Vodka and BluePrint Juice during the daily happy hour, and music by DJ Kane Fortune, sponsored by Wildfox. Attendees will also enjoy a Printsamatic social media photo booth sponsored by The Mondrian. VIP gift bag partners will include Amarte, BLISS, Bonfaire, Cabo Chips, Chameleon Cold Brew, Eat Whatever, Eberjey, Evolution of Smooth products, LaLicious, Larabars, Quay Sunglasses, Sole Goddess, Tide, Twistband, uncovet.com and Wildfox.