Why Twitter Will Live and Facebook Will Die -- Part 2

NEW YORK (TheStreet) -- Last year, I wrote one of my most popular articles ever: Why Twitter Will Live and Facebook Will Die.

Based on the response it received initially at TheStreet, then later on Forbes and CNBC, my message clearly resonated. The article went viral. Those social media share counters you see have reset many times over.

There's a better than zero chance that Facebook ( FB) CEO Mark Zuckerberg came across that piece. And, lo and behold, he flat ripped off my idea. Just like the guy from Calvin Klein did to Kramer on Seinfeld with the cologne that makes you smell like you just got home from the beach.

Consider what I wrote in the above-referenced article:
You might not know it yet or use it as such, but Twitter is the modern-day version of the newspaper.

And here's what Zuck said at Thursday's event announcing changes to Facebook's news feed:
(Facebook is) trying to give everyone the best personalized newspaper.

Uncanny.

But, sadly, Zuckerberg is making a horrible strategic error. For whatever reason, he chooses to battle Twitter rather than reach out to it, bury any petty competitive squabbles and talk partnership or even merger.

As it stands, Facebook and Twitter complement one another. I dig into the details in the original "Why Twitter Will Live and Facebook Will Die" article. But, simply stated, we no longer go to CNN for Breaking News, we go to Twitter. It took ownership of that as well as the modern-day or personalized newspaper tag long ago. Just like the traditional newspaper, it will end up a multi-generational juggernaut.

That's not Facebook's thing. And Zuckerberg shouldn't try to make it so. There's no reason to.

Stick to the mission of connecting people and up the ante by entertaining them more when they pull up Facebook to connect. Twitter organically became the go-to source for news for millions of people. That number grows exponentially by the day. There's not a platform where you can sift through everybody from friends to strangers to celebrities to journalists to writers to brands to news, sports, entertainment organizations and beyond to create a truly personalized news feed. The modern-day newspaper.

And, again, the beauty of the whole thing is that it just sort of happened. I don't think this is exactly what Jack Dorsey had in mind when he sent out his first Tweet.

Mark Zuckerberg is trying to manufacture something similar at Facebook. And it's not going to work.

Listen, I still love Facebook. I still think the stock will continue to soar. And there's no question the platform provides an incredibly effective place to advertise. That's only going to get better.

But, I'm looking out over generations here. Thinking about my original thesis. When I'm about to die, I'll likely be sending my farewell wishes -- you know, a good 62-63 years from now (that would make me 100) -- via Twitter, not Facebook. Because, as the two social networks evolve, the latter doesn't look to have nearly enough staying power. That could change on a dime, but, in the moment, it looks like Zuckerberg made a poor strategic choice.

-- Written by Rocco Pendola in Austin, Texas at South By Southwest Interactive.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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