Tim Cook's Doing Fine, Apple Shareholders Know Nothing. So, let's only look back inasmuch as required to effectively look forward. iTunes might be Steve Jobs' single most impressive success at the same time as being his biggest failure. If Cook really is pursuing "iRadio," I bet he's doing it to make iTunes something more than a serviceable platform from which to play your vast music collection. Because that's really what it is. That quick summary leaves out a major detail. Steve Jobs took the music industry for a ride. When I say the word "album" to my daughter, she hits me with this glazed-over look. Thank Jobs for that. Because of him, you can buy the hit song for a buck, random songs al a carte and "complete your album" for what feels like a nominal fee. We purchase and consume music the way most people think we should experience cable television. And it's all because of the iTunes model. Beyond that, Apple -- and much of this must fall on Jobs -- failed with iTunes. It's not social. When Jobs attempted to make it social, he introduced one of the few Apple inventions that fell pitifully flat -- Ping. iTunes has no features. No bells and whistles. It's only sticky because it works well with your iOS devices and even random PC stuff. Steve Jobs knew. And Apple knows. Spotify is everything iTunes should be, but is not. That, for all intents and purposes, is the impetus for Apple's Internet radio ambitions, assuming they exist. To roll iRadio into the iTunes platform and make it sing or to offer it as a standalone service so we'll forget about how ho-hum iTunes really is.