Challenge Connection™ connects select Bally games to a casino’s Facebook app, enabling friendly challenges that drive people to the casino floor and provide powerful marketing and promotions opportunities.Elite Bonusing Suite Social Link enables casinos to market floor-wide promotions via social media using Social Casting and Elite Bonusing Suite (EBS) Web Tags, capitalizing on the powerful viral nature of Facebook wall posts − increasing patron-trip visitation and frequency. DM Tournaments ’ Bonus Tournaments™ enable casinos to run floor-wide tournaments without having to rope off areas of the casino floor or change revenue-generating games into tournament mode, eliminating game downtime and providing labor savings. Player opt-in and individual tournament start deliver optimum flexibility to casinos. Bally’s open iGaming Platform is an online gaming portal that enables casino operators to augment their land-based casino gaming with online and mobile play-for-free and wager-based games, selecting best-of-breed content from a multitude of providers. Virtual Racing NASCAR takes Bally’s floor-wide virtual-racing bonus solution to the next level with America’s largest branded racing event. Players on any gaming machine across the casino floor can pick their favorite NASCAR driver and watch the race while continuing their game play. About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn. This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date. – BALLY TECHNOLOGIES, INC. –
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