NEW YORK, March 7, 2013 /PR Newswire/ - Bloggers have quickly joined the ranks of influencers, taking "pen to paper" on every topic under the sun and many with large, devout followings. Therefore, building relationships with them should be a component of any small business PR strategy; however cultivating relationships with them can be different than with traditional journalists. (Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )(Logo: http://photos.prnewswire.com/prnh/20110831/NY59180LOGO ) In the latest article on PR Newswire's PR Toolkit, contributing author Chris Sturk, shares three tips to generate traction – and hopefully some coverage – with bloggers. He emphasizes the importance of personalized outreach, the value of content in context and the value of a mutually beneficial relationship. To read the complete article, visit: http://bit.ly/YP9s55. PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter. About PR Newswire PR Newswire ( www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.