U.S. Cellular Receives Top Ranking From Independent Research Firm For Best Customer Experience Among Wireless Service Providers

CHICAGO, March 7, 2013 (GLOBE NEWSWIRE) -- U.S. Cellular (NYSE:USM) has topped Forrester Research, Inc.'s rankings once again for best customer experience among wireless carriers. The results were compiled from a survey of 7,506 U.S. consumers in November of 2012 for the January 2013 report, The Customer Experience Index, 2013. Forrester Research asked consumers to rate how well each evaluated company met their needs, how easy they were to do business with and how enjoyable they were to do business with.

U.S. Cellular was the only wireless carrier to receive the "Good" designation from Forrester Research. U.S. Cellular also received the highest ranking among wireless carriers from Forrester Research for best customer experience in 2012.

"This recognition is especially meaningful to us because it comes directly from wireless customers," said David Kimbell, senior vice president of marketing and Chief Marketing Officer for U.S. Cellular. "We're focused on the entire customer experience, which starts with offering cutting-edge devices backed by a high-speed nationwide network, and providing unique benefits that no other carrier offers, like a rewards program that recognizes loyalty."

That focus has led to innovations in the customer experience. It was the first carrier to offer free Overage Protection for voice minutes and text messages to all of its postpaid customers, three years before the FCC mandated that all carriers provide that service. U.S. Cellular also created the first points-based rewards program. Customers receive points for doing simple things like paying their bills and referring friends and family, and can redeem them for free ringtones and accessories, and faster phone upgrades.

U.S. Cellular is enhancing the network experience in 2013 by bringing 4G LTE service to 3,800 additional towns and cities in California, Illinois, Iowa, Kansas, Maine, Maryland, Missouri, Nebraska, North Carolina, Oklahoma, Oregon, Tennessee, Texas, Virginia, Washington, West Virginia and Wisconsin. Currently, 61 percent of U.S. Cellular customers have access to 4G LTE speeds and 87 percent will have access by the end of the year.

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