SAN FRANCISCO, March 7, 2013 /PRNewswire/ -- BinWise, Inc., the leading cloud-based software company managing restaurant beverage programs, is pleased to announce a partnership with Wine Enthusiast Companies, Inc., the prominent New York City-based multi-channel marketer. This strategic partnership is aimed to increase awareness of technology available to the restaurant industry. "We are honored to be recognized as Wine EnthusiastMagazine's technology of choice for beverage management systems," says BinWise President and CEO Doug Hickey. "We felt a strong synergy between our products and clients, so this made for a natural relationship." BinWise will co-sponsor the Wine Enthusiast Magazine Restaurant Issue and be the technology sponsor for the restaurant awards ceremony hosted in New York City in July 2013. There will be other major financial, wine and liquor sponsors of the event as well. Guests attending include some of the wine and beverage industries leaders, importers, distributors, sommeliers, wine critics, tastemakers, and media. "We are very excited to be partnering with BinWise for our annual announcement of the 100 Best Wine Restaurants in America," Stated Editor & Publisher Adam Strum. "Our restaurant issue celebrates the importance of beverage programs in the dining experience and we feel BinWise shares this philosophy by making it easier than ever for wine professionals." BinWise has over 200,000 wines in its database and plans to integrate Wine Enthusiast Magazine's ratings for its customers to reference. BinWise will also provide links to the Wine Enthusiast 100 Best Wine Restaurants in America on its restaurant customer profile pages. These enhancements will provide BinWise clients with a better customer service experience. To celebrate this partnership, BinWise and Wine Enthusiast will be cohosting various wine and food related events at BinWise restaurant accounts across the U.S. in 2013. About BinWise, Inc. BinWise is the only way to smoothly run a successful beverage program in a single application. The company's first product, RealWineLists, was created by wine professionals for wine professionals. The cloud-based software links purchasing, barcode inventory management, point of sales and real-time wine lists, available on pdf, html or iPad, on one platform. BinWise provides transparency to restaurant beverage management and is being used by restaurants, hotels, corner bistros. Restaurant groups currently using RealWineLists are the Thomas Keller Restaurant Group, Mozza Group, Alta Marea Group, Rosewood Hotels, CorkBuzz and A16. Clients use BinWise to manage not only wine, but also beer, spirits, cocktails, non-alcoholic beverages, cigars, food and glassware. BinWise was funded in March 2012 by ACP, a private equity firm based in New York and is based out of the SOMA neighborhood of San Francisco. About Wine Enthusiast Magazine Wine Enthusiast Magazine educates and entertains readers about wine and the wine lifestyle in an accessible and user-friendly way. Published 12 times per year, along with the Italian Bookazine and the California Bookazine, the magazine's readership is more than 800,000. The magazine and its Buying Guide with more than 130,000 ratings and reviews are available online. The magazine hosts signature Wine Enthusiast events for both consumer and trade. www.WineMag.com CONTACT: Amy Payne, BinWise, Inc., firstname.lastname@example.org SOURCE BinWise, Inc.