NAB Show will launch "2nd Screen Sunday" at NAB Show in partnership with the 2nd Screen Society (S3), event organizers announced today. The afternoon conference at the Encore Hotel on Sunday, April 7 in Las Vegas will address and showcase the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content. "Broadcast, sports and live entertainment are at the forefront of the second screen revolution," said S3 Executive Director Guy Finley. "At our NAB Show event, creative and technology leaders in the second screen space will demonstrate and explain how mainstream television is expanding the viewer experience to include complementary and contextual content to their personal devices and how it will change the way television and advertising are produced, delivered and experienced forever." Preliminary conference sessions include:
- Bring on the Brands: How (and Why) Advertising is Leading the 2nd Screen Charge
- 2nd Screen and Live Sports: From More Stats to More Camera Angles
- Building a Successful 2nd Screen Strategy and Platform
- By the Numbers: The Emerging $6 Billion 2nd Screen Industry
- There's a TV App for That: Case Studies of Successful 2nd Screen Experiences
About NAB ShowNAB Show, held April 6-11, 2013 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com. Click here to register as news media. About NAB The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org. Come find us and get connected. Below is a list of the social networking sites on which the NAB Show is listed. Check the sites for new updates and special offers.