SHANGHAI, March 6, 2013 /PRNewswire/ -- The China Clean Expo (CCE) 2013 is to be held on April 1-3, 2013, at the Shanghai World Expo Exhibition & Convention Center. The organizer, UBM Sinoexpo, is teaming up with the World Toilet Organization (WTO) to create an onsite forum, the World Toilet Form, with the aim of attracting people's attention to China's public health and promoting toilet culture across China. Professionals and experts from the sustainable sanitation sector will be giving speeches and interacting with the attendees onsite. These will include Prof. Jan-Olof Drangert, from Linkoping University in Sweden. (Logo: http://www.prnasia.com/sa/2013/01/09/20130109104629649527.jpg )(Logo: http://photos.prnewswire.com/prnh/20130306/CN71121LOGO ) In accordance with people's physiological conditions and needs, people need to be able to find a toilet within 7-15 minutes. However, the numbers of toilets available in China is far from satisfying people's needs in this respect. Meanwhile, sanitation conditions in the currently available public toilets are less than impressive. The toilet situation in China was ignored to a certain extent in the past. In international cities and tourist regions like Beijing, Shanghai, Hainan, etc, even though the number of public toilets is more than acceptable, the sanitation level has not been ideal. In areas such as remote towns or underdeveloped villages, the situation is very worrying. In light of China's rapid economic development, people's living standards are continuing to see a substantial increase. Toilet hygiene is being bumped up the agenda and this should be a fundamental aspect of the government's commitment to the "building a beautiful China" project. Under this scenario, the CCE is taking the lead in promoting the concept of toilet culture together with the WTO. The World Toilet Organization (WTO) is a global non-profit organization committed to improving sanitation conditions for people globally through powerful advocacy, inventive technology, education, and the cultivation of opportunities in local marketplaces. Originally starting out with 15 members, WTO membership has grown continuously and to date has over 534 organizations operating in 86 countries.