Citrix And Leading Global Workplace Experts To Speak At SXSW 2013: “Your Desk Job Makes You Fat, Sick And Dead”

Citrix announced today that it will be participating in a panel alongside leading workplace experts at SXSW Interactive 2013, highlighting the new workstyles that are bringing innovation and opportunity to businesses across the globe. Jon Froda, co-founder of Podio, part of the Citrix collaboration line of business, will be joined by executives from Global Workplace Analytics, Flex Strategy Group/Work+Life Fit, Inc., and Worksnug on Saturday, March 9 to discuss the real facts about workshifting—the business practice of moving work to the optimal place and time—and why “ Your Desk Job Makes You Fat, Sick and Dead.”

From reduced costs, retention and recruitment to increased engagement and creativity, the advantages of workshifting impact far more than just employee satisfaction. Recent data demonstrates the value flexible workstyle practices can offer. According to Global Workplace Analytics, by implementing flexible work arrangements, a typical business would save $11,000 per person per year, while workshifters would save between $2,000 and $7,000 a year and gain a 20-25% increase in productivity. Beyond the business benefits, mounting research also suggests that sitting at a desk for eight hours a day can also have a dramatic health impact. Recent studies show that sitting more than six hours a day increased the risk of early death from all causes by an average 35% for women and 18% for men—even if they exercised.

Today, a revolution in workshifting is afoot, with more enlightened businesses recognizing that the traditional ways of working for knowledge workers are deadly in more ways than one.


Jon Froda, Director of Brand Strategy, Podio (Citrix)

Cali Williams Yost, CEO & Founder, Flex Strategy Group/Work+Life Fit, Inc

Kate Lister, President, Global Workplace Analytics

Richard Leylund, CEO & Founder, Worksnug

To schedule a briefing with Jon Froda of Citrix and/or other panelists, please contact Lilly Hanscom at (415) 670-0542 or


Saturday, March 9 at 3:30 p.m. For event details, visit

Courtyard Marriott, Rio Grande Ballroom
300 East 4 th Street, Austin, TX 78701

Can’t get to South by Southwest? Follow the conversation on Twitter using the hashtags #workshift #sxsw

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