Oregon State Reveals New Beaver Logo

CORVALLIS, Ore. (AP) â¿¿ Oregon State has unveiled a new Beaver logo as part of an overall rebranding effort with Nike Inc.

Oregon State's colors remain orange and black, but metallic bronze was added as an accent color. The rebranding unveiled Monday includes new lettering and numbers.

But the highlight is the Beaver logo, which is more stylized than its predecessor.

Oregon State athletic director Bob De Carolis says the rebranding reflects the transformation the Beavers have undergone over the past 15 years. The goal is to attract student-athletes while honoring the school's history.

All 17 of Oregon State's intercollegiate sports teams will wear uniforms with the new logos, lettering and numbers, starting next August â¿¿ although the football team will wear its new uniforms in the annual spring game on April 26.

Copyright 2011 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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