"Combining Original Production's DNA and the strength of the George Dickel brand was a perfect way for us to launch our first digital series," said Gayle Gilman Senior Vice President Original Productions Entertainment Network.In addition to filming "Raising the Bar," George Dickel showcased a number of variants from their portfolio during The World Series of BBQ including George Dickel No. 8, George Dickel No. 12 and George Dickel Barrel Select. The brand also just released its newest offering, George Dickel Rye, in November. For more information about George Dickel Tennessee Whisky and "Raising the Bar," please visit the Facebook page at Facebook.com/GeorgeDickel. About George Dickel Since George A. Dickel bottled his first batch of whisky in 1870 using the pure water from Cascade Springs, adult consumers have been drawn to this Tennessee whisky. Handmade the hard way, all whiskies produced at the Cascade Hollow distillery in Tullahoma, Tenn. are hand crafted with an actual human being present at every step of the process. This personal touch continues to be the backbone of the brand and every bit as important as the rye, corn and barley that make up its Tennessee whiskies. For more information, please visit www.GeorgeDickel.com and always remember to drink responsibly. About Diageo Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.