- Treat tablet as a distinct channel – tablet banking is a distinct channel that should supplement online and mobile banking. Access to tablet banking should be app-driven to leverage all of the channel’s attributes.
- Offer a unique user experience – tablet banking lends itself to graphical depictions of data and gestural interactivity. Consumers will expect device-specific functionality that takes advantage of these capabilities.
- Consider platform and technology – the tablet channel must integrate with other channels to support information access and management reporting. In addition, channel-specific processes and policies for authentication, security and customer care need to be supported.
- Gestural and tactile navigation and input, using fingers to drag, slide and swipe
- Visual representation of information and transactions using interactive graphics to facilitate budgeting and personal financial management
- Interactive tools, including calculators and calendars.
As financial institutions build out tablet banking strategies, Fiserv will continue to share consumer survey data, primary user research and channel development insight through additional white papers, webinars and a session on tablet banking at Fiserv Forum 2013.Additional Resources:
- “Banking on the Tablet Channel,” white paper – www.fiserv.com/tablet-banking
- Fiserv Forum 2013, the spring conference for Fiserv clients, featuring “How Tablets are Changing the Digital Banking Landscape” – http://www.fiserv.com/events/Fiserv-forum-2013.htm