Dethrone Royalty Holdings, Inc. To Launch Dethrone Beverage On March 9, 2013 In San Francisco Bay Area With Aldon Smith Of The 49ers And UFC Lightweight Champ Ben Henderson

CAVE CREEK, Ariz., March 5, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC), (or "Dethrone") announced that it will be launching Dethrone Beverage on March 9, 2013 in conjunction with a ribbon cutting ceremony for the new Dethrone Basecamp located at 261 California Dr., Burlingame, CA (San Francisco Bay Area). At the launch the following Dethrone Athletes will be lending their support; Aldon Smith of the San Francisco 49ers (NFL), the current UFC Lightweight Champ Ben Henderson, and UFC's Josh Koscheck.

Toby McBride, CEO of Dethrone Royalty Holdings, Inc. said: "We are proud to be launching Dethrone Beverage at the ribbon cutting ceremony for the new Dethrone Basecamp in the San Francisco Bay Area since Northern California will be our first market for Dethrone Beverages. Mussetter and Couch are our distributors for Northern California. Not only will you be able to purchase Dethrone Beverage at this new Dethrone Basecamp but will soon be able to do so at your local convenience store in Northern California. I also want to thank our Dethrone Athlete Sponsors who will be on hand for this event." Mr. McBride continued to say, "As we continue to launch Dethrone Beverage throughout California over the next few months you can expect events like this one supported by Athletes such as Aldon Smith and others."

About Dethrone Basecamp:

Dethrone Basecamp offers multiple small group classes daily as well as a variety of self serve fitness equipment and personal training. Classes are fast paced, combining short intervals on the Airdyne bikes with a constantly evolving series of bodyweight, medicine ball, TRX and lightweight exercises. The result is 35 minutes of full-body cardio chaos followed by abs and stretching

About Dethrone Royalty Holdings, Inc.

In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverages under the Dethrone Beverage brand.

Dethrone Royalty Inc. has been an important factor in the growth of the Mixed Martial Arts (MMA) sports field, as can be seen through their various sponsorships of fighters and events. The Dethrone Royalty brand was formed in 2009 and is based on the traditions of ancient kings; each of us is born and raised with the potential to rule our environment. The Royal Family includes top MMA athletes, world champion boxers and everyday kings. One family, following two rules: defeat thy rivals and demand their respect.

Nick Swinmurn is behind the success of Dethrone Royalty Inc. (licensor to DRHC). He was Founder of Zappos.com and is part owner of the NBA team the Golden State Warriors. Dethrone sponsors some of the best fighters in the world such as heavyweight champ Cain Velasquez, and multi-weight champions Josh Koscheck, Ben Henderson and Jose Aldo. Dethrone Beverage is sponsored by Super Star Athletes such as: Aldon Smith (SF49ers), Jonathan Quick (LA Kings), Haloti Ngata (Baltimore Ravens) to name a few.

The Dethrone Royalty Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16520

About Dethrone Beverage:

Dethrone(TM) was carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through the day. Whether you are looking to achieve optimal performance in the ring, on the field, or in the workplace, Dethrone(TM) will help give you "that something extra."

"Increase Muscular Strength, and Power Output. Increase Oxygen to the blood and mental focus. Increase Aerobic & Anaerobic Endurance and advanced recovery."

Dethrone's unique blends are designed to bridge the gap between energy drinks like Monster(TM), nutritional supplements, and hydration drinks like Gatorade(TM) -- without negative effects. We are creating a new beverage segment. We are the triple threat that gives you the energy you need, hydrates like a sports drink, and gets you ready for your next move.

Safe Harbor Statement:

Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Dethrone Royalty Holdings, Inc.'s current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Dethrone Royalty Holdings' filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release or in any document referred to in this news release.
CONTACT: Ryan Troup, President         Circadian Group, Investor Relations         Phone: +1(646) 257-2444         Email: Ryan@Circadian-Group.com         Web: www.Circadian-Group.com

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