CAVE CREEK, Ariz., March 5, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC), (or "Dethrone") announced that it will be launching Dethrone Beverage on March 9, 2013 in conjunction with a ribbon cutting ceremony for the new Dethrone Basecamp located at 261 California Dr., Burlingame, CA (San Francisco Bay Area). At the launch the following Dethrone Athletes will be lending their support; Aldon Smith of the San Francisco 49ers (NFL), the current UFC Lightweight Champ Ben Henderson, and UFC's Josh Koscheck. Toby McBride, CEO of Dethrone Royalty Holdings, Inc. said: "We are proud to be launching Dethrone Beverage at the ribbon cutting ceremony for the new Dethrone Basecamp in the San Francisco Bay Area since Northern California will be our first market for Dethrone Beverages. Mussetter and Couch are our distributors for Northern California. Not only will you be able to purchase Dethrone Beverage at this new Dethrone Basecamp but will soon be able to do so at your local convenience store in Northern California. I also want to thank our Dethrone Athlete Sponsors who will be on hand for this event." Mr. McBride continued to say, "As we continue to launch Dethrone Beverage throughout California over the next few months you can expect events like this one supported by Athletes such as Aldon Smith and others." About Dethrone Basecamp: Dethrone Basecamp offers multiple small group classes daily as well as a variety of self serve fitness equipment and personal training. Classes are fast paced, combining short intervals on the Airdyne bikes with a constantly evolving series of bodyweight, medicine ball, TRX and lightweight exercises. The result is 35 minutes of full-body cardio chaos followed by abs and stretching About Dethrone Royalty Holdings, Inc. In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverages under the Dethrone Beverage brand.